A UGC content creation request should describe the decision the viewer needs to make. “Create an engaging video” leaves the hardest work undefined. A better request says who is watching, what they need to understand and what evidence the video can show.
Download the editable UGC brief template and fill in the fields below before writing a script.
1. Define the audience and buying question
Choose one audience for the asset. “Everyone who shops online” is too broad to shape a useful demonstration. “A creator trying to reuse one character across a week of posts” gives the video a specific problem to solve.
Audience:
Current situation:
Question stopping the next step:
One useful answer this video will provide:
Primary action after watching:Keep the answer small enough to prove in the available time. If the video must explain setup, pricing, three features and a customer story, split the assignment into several assets.
2. Separate approved facts from creative language
List the product facts the team can substantiate, the assets that demonstrate them and any claims that need approval. A lively script should not create a new product promise. For an AI-generated scene, note which parts are illustrations and which parts are actual product evidence.
| Field | Example |
|---|---|
| Approved fact | The product has the listed dimensions |
| Evidence | Current specification and a real measurement shot |
| Creative treatment | Show how it fits in the intended space |
| Unapproved claim | “Fits every bag” without supporting evidence |
3. Write the script in visible beats
TikTok’s Creative Codes describes a hook, body and close. Translate that structure into concrete shots. The opening identifies the question, the body supplies evidence and the close gives a relevant action.
Opening: What will the viewer learn?
Evidence: What can the viewer actually see?
Explanation: Which words are needed to understand it?
Close: What is the one next action?For a Clout creator concept, the opening could ask whether one persona can support several scenes. The body would show clearly labeled, reviewed examples. The close would invite the viewer to build a character and inspect their own outputs. This is a sample brief, not a claim about campaign performance.
4. Turn each beat into a shot list
For each shot, record the visual source, narration, on-screen text and acceptance criteria. Identify whether it requires a real screen recording, authentic product footage, a filmed creator or an AI-generated character asset.
- Shot one: a clear creator introduction with space for the opening caption.
- Shot two: the relevant product feature or verified example, visible long enough to understand.
- Shot three: a specific next-step card that matches the landing page.
Do not use a generated imitation of a software interface to prove a feature. Capture the real interface when the control or result is the evidence.
5. Specify what counts as approved
Assign one review owner. Require checks for product accuracy, intelligible audio, readable captions, identity consistency and the final destination. Record the production method and required disclosures. Agree on usage and delivery requirements before producing a large batch.
A revision note should name the problem: “The caption hides the product opening” or “The line promises a feature absent from this plan.” “Make it pop” does not identify a testable improvement.
6. Plan variations without changing everything
Create two opening hooks with the same body and close, or two demonstrations with the same opening. Keep the file names tied to the brief. A suggested scheme is product-question-hookA-v01. This makes later performance analysis easier because each variation has a known purpose.
Choose a primary outcome before launch and keep production quality metrics separate from campaign metrics. An accepted export is not a purchase. The production-method comparison explains how to compare costs without assuming conversion lift.
For format ideas, use the UGC example library. When the brief needs an original recurring AI creator, build that persona in Clout and generate the character images and videos needed for the concept.
