CLOUT — UGC CONTENT PRODUCTION BRIEF
Editable planning template | September 2026
Guide: https://www.tryclout.ai/blog/ugc-content-creation-brief

1. PROJECT
Project / product:
Owner / reviewer:
Version / due date:
Placement / aspect ratio / duration:
Deliverables / file format:

2. AUDIENCE AND PURPOSE
Audience:
Current situation:
Buying question:
One useful answer:
Primary call to action:
Destination URL:

3. APPROVED FACTS AND EVIDENCE
Fact we can substantiate:
Evidence source / date:
Required authentic product assets:
Claims needing review:
Creative illustrations (not product evidence):

4. PRODUCTION METHOD
Real customer / commissioned creator / AI creator / mixed:
Creator or persona reference:
Permissions and usage agreed:
Required labeling / disclosures:
What must stay consistent:

5. SCRIPT AND SHOTS
OPENING
Viewer question / hook:
Visual source:
Narration:
On-screen text:
Acceptance criteria:

BODY
Visible evidence:
Visual source:
Narration:
On-screen text:
Acceptance criteria:

CLOSE
One next action:
Visual source:
Narration:
On-screen text:
Acceptance criteria:

6. AUDIO AND EDITING
Voice direction / pronunciation notes:
Music and sound assets / permissions:
Caption language and safe area:
Editing references:

7. VARIATIONS
Control version:
One element changed:
Variation A:
Variation B:
File naming convention:

8. APPROVAL
[ ] Product facts match current evidence
[ ] AI illustration is not presented as proof of a real feature
[ ] Identity and physical interactions reviewed throughout
[ ] Audio is clear and captions are readable
[ ] CTA and destination match
[ ] Production method is represented accurately
[ ] Rights, usage and disclosures reviewed
[ ] Final export meets delivery requirements
Review owner:
Decision: accept / revise / reject
Specific revision notes:

9. MEASUREMENT
Production cost and time included:
Accepted deliverables:
Campaign primary outcome:
Tracking and comparison plan:
Observed results (leave empty until measured):

This is a production worksheet, not a legal agreement or performance forecast.