SPEC AD BRIEF TEMPLATE

Project and version:
Fictional product or real brand being explored:
Commission status and visible label:
Audience and portfolio purpose:
One creative idea:
Product details that must remain accurate:
Owned or approved references and their roles:
Planned shot and movement:
Message and editable end-card copy:
Audio plan and source permissions:
Selected model and actual quoted cost:
Native output metadata:
Acceptance observations and unresolved issues:
Final edit and next decision:
Publication context and real results if later measured: