{
  "campaign": "Pause color study",
  "fictional": true,
  "product": "Pause mug concept",
  "sourceFile": "social-post-mug-source.png",
  "sourceFacts": [
    "Mint-colored mug body",
    "Coral-colored handle",
    "Fictional studio concept, not a real retail offer"
  ],
  "notEstablished": [
    "Price",
    "Stock",
    "Material certification",
    "Dishwasher suitability",
    "Customer results",
    "Publishing performance"
  ],
  "posts": [
    {
      "id": "introduce",
      "headline": ["Meet Pause"],
      "caption": "A new angle on your morning. Meet Pause in mint and coral. Save this color pairing for your next moodboard.",
      "purpose": "Introduce the visual concept",
      "status": "draft",
      "file": "social-post-introduce.svg"
    },
    {
      "id": "detail",
      "headline": ["Mint meets", "coral"],
      "caption": "Mint on the body. Coral on the handle. One simple contrast, seen a little closer. Which pairing would you try next?",
      "purpose": "Highlight the visible color detail",
      "status": "draft",
      "file": "social-post-detail.svg"
    },
    {
      "id": "question",
      "headline": ["A little room", "to pause"],
      "caption": "A little room for color. Where would Pause live: desk, shelf or kitchen corner?",
      "purpose": "Ask a context question without inventing a product benefit",
      "status": "draft",
      "file": "social-post-question.svg"
    }
  ]
}