RSW TRAVEL CAMPAIGN BRIEFS Original creative briefs, not measured RSW results Use the approved travel-creator reference as the starting composition. One continuous medium shot in a bright cream lobby. The creator holds the cream cup comfortably and gives a small welcoming smile toward the camera. The cobalt suitcase stays upright beside the bench. The camera remains still. Use an approved close composition of the cobalt suitcase beside the cream bench. The suitcase remains upright and stationary. The camera moves slowly closer, ending with the handle and upper shell clearly visible. Soft daylight and one continuous shot. Spoken line: “One quiet stop before the next adventure.” Use a calm conversational delivery and a small pause after “stop.” This is off-screen narration for the arrival scene, not a request for synchronized speech from the pictured creator. IDENTITY AND SCENE CHECKLIST Approved face reference: Hair and wardrobe anchors: Suitcase reference: Corresponding first frame for each visual: Actual location references if needed: Off-screen voice choice: Caption placement: Observed faults: Accepted / revise: