Reusable bag explainer production brief

Original script and editorial plan by Clout
Target duration 20 seconds, portrait 9:16
This is a planning resource, not a completed video or a MotionVid render

Narration
I kept remembering the bag after I reached the shop
So I gave it a place beside my keys
Now the reminder is there before I leave
One small change and one less thing to remember

Proposed beats
0–5 seconds: Establish the teal tote hanging at the apartment door
Caption: The bag stayed home
5–12 seconds: Show the folded tote beside the keys on the hallway shelf
Caption: Put it by your keys
12–17 seconds: Show the tote being picked up before leaving
Caption: Notice it before leaving
17–20 seconds: Close on the accepted tote and keys composition
Caption: One small change

Suggested brief
Warm illustrated motion graphics, one teal tote, cream entryway, clear visual continuity
Follow the narration and adjust timing after reading it aloud
Short centered captions in a stable reading area with room for letter descenders
Restrained transitions and quiet background music
No invented statistics, product claims or brand marks
An optional fictional creator frames this as a scripted everyday story

Storyboard approval
[ ] Bag shape and color stay consistent
[ ] Every frame explains its narration beat
[ ] The keys and tote are clearly visible
[ ] Captions fit within the actual delivery frame
[ ] No extra unrelated products or unsupported claims

Scoped revision example
In the keys scene keep the narration and timing, but move the tote next to the keys
Do not regenerate accepted scenes unless they depend on that change

Export review
[ ] Job and render actually complete
[ ] Saved file plays from start to finish
[ ] Aspect ratio matches the publishing destination
[ ] Caption spelling and timing match the narration
[ ] Descenders and all caption edges remain visible
[ ] Music does not obscure the voice
[ ] Check the full video at phone size
[ ] Record actual creation costs and export usage for the accepted asset