Original fictional Facebook ad script planning examples

These briefs are untested. Use approved real product footage for demonstrations and check actual features and the destination offer. No generated-video or campaign results are claimed.

Casual comedy hook
Opening: the creator looks from the oversized lint ball to the camera. Spoken line: “I think my hoodie has a roommate.” Cut to an approved real product demonstration on the actual fabric. Caption groups: “My hoodie has a roommate” then “A quick tidy-up before heading out.” End with the real product name and “See how it works.”

Direct demonstration
Opening: a close view of the real fabric and lint roller. Spoken line: “Here's the bit I wanted to see before buying.” Show one uninterrupted real pass and the actual resulting surface. Caption: “One pass on this fabric.” Finish with a wider product view and “Watch the full demo.”

Presenter explanation
Opening: the campaign creator stands beside a laundry basket. Spoken line: “Before you choose a lint roller, check the refill and the handle.” Show approved close-ups of those two details, with matching short captions. Finish with “See the product details.”