CREATIVE BRIEF TEMPLATE
Draft for human review

Project and brief version:
Objective and measurement method:
Audience and decision to support:
Main message and exact approved copy:
Source file IDs, versions and roles:
Approved facts and supporting evidence:
Visual direction and exclusions:
Deliverables with quantity, destination, dimensions, crop and format:
Review owner and stakeholders:
Delivery date and review milestones:
Budget and approval owner:
Usage rights and permissioned sources:
Open decisions with owners:
Acceptance checks for each deliverable:
Changes affecting previously approved work:

AI HANDOFF
Ask the selected service to identify missing decisions before proposing a direction
Do not infer product facts, budget, deadlines or permission to publish
Review the returned plan and actual assets separately