CREATIVE BRIEF DRAFT
Prepared from supplied text by a local template builder

Project: Cobalt carafe concept campaign
Objective: Show one coordinated tabletop color story through three concept images
Audience: Home shoppers exploring a blue tabletop palette
Main message: One cobalt focal point for a coordinated table
Source and approved facts: Original concept illustration only; no tested capacity, durability or performance claims
Visual direction and exclusions: Quiet daylight, warm ivory backdrop, cobalt silhouette preserved; no extra handles or invented labels
Review owner: Campaign owner
Delivery date: Not supplied — agree timing before production
Budget and usage rights: Confirm separately; not inferred by this builder

DELIVERABLES — 3 requested assets
1) Hero image | Quantity: 1 | 1080 × 1080 px PNG; centered carafe with space around the silhouette
2) Detail images | Quantity: 2 | 1080 × 1350 px PNG; one crop per image; preserve the approved source shape

OPEN FIELDS
Required text fields supplied — human review still required
Delivery date remains open

REVIEW BEFORE PRODUCTION
Confirm source versions and permission to use them
Verify factual claims against evidence
Agree dimensions, crop, text, file format and destination for each asset
Approve the brief and budget before generating or commissioning work
Inspect actual returned assets against this brief

Original authored concept illustration, not a real product specification or executed campaign